GJ's Organic Meats, Labrador — A Fresh, Pink-Lit Look That Lifted Sales 30%

Organic butcher · Labrador, QLD (Gold Coast)

GJ's Organic Meats is a busy organic butcher on the Gold Coast. When their deli display cases aged and started holding back the look of the shop, they turned to Chill Pro for a modern, pink-lit refresh.

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The Challenge
GJ's deli display cases had aged. The old units still worked, but they were dulling the look of the shop and the presentation of quality organic meat — and in a butcher shop, presentation sells.

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The Solution — Three New Pink-Lit Deli Cases
Chill Pro replaced the old deli cases with three new display cabinets, all fitted with pink, meat-flattering lighting to show the product at its best:

• 2 × 2m deli display cases

• 1 × 2.5m deli display case​

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The Outcome
The new cabinets gave the shop a modern, premium feel, and the meat presents beautifully under the pink lighting. Since the refit, owner Chris reports sales are up 25–30% — proof that how product is displayed directly affects how it sells.

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In Chris's words

“We replaced our old units with three Chill Pro serve-over cases and the shop looks a different place. Since the install our sales are up 25 to 30 per cent.”
— Chris, GJ's Organic Meats, Labrador QLD

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Key Takeaways

• New pink-lit deli cases modernised the look of the shop instantly.

• Better presentation lifted sales — owner Chris reports a 25–30% increase.

• A simple display upgrade delivered a real, measurable return.